Turn Your Member Splash Data into Actionable Insights with AI
In today’s fast-paced swim and tennis club world, operational decisions often rely on guesswork, intuition, or cumbersome spreadsheets. But if your club is already using Member Splash, you have a goldmine of data at your fingertips—attendance, check-ins, registrations, and more. With a little help from AI tools like ChatGPT or Claude, this data can instantly become actionable insights to optimize your club’s operations, save money, and improve member experiences.
Even without any formal AI integration, clubs can leverage the reports they already generate to make smart, data-driven decisions.
Why AI and Your Member Splash Data Make a Perfect Pair
Member Splash provides clubs with detailed reporting capabilities that track attendance, member check-ins, lesson participation, and point-of-sale activity. These reports are powerful—but analyzing them manually can be time-consuming and error-prone.
AI tools like ChatGPT or Claude can help by:
- Summarizing large datasets quickly
- Highlighting patterns and trends
- Generating actionable insights for scheduling, staffing, and budgeting
This combination transforms your Member Splash data from static numbers into operational intelligence your club can use immediately.
A Real-Life Example: Optimizing Weekend Hours
Recently, during a discussion with a Member Splash partner, our Founder/CEO explored how clubs can use AI to answer questions like:
“Are our early weekend hours really worth staffing? Are members actually using the pool or courts during that time?”
Many clubs struggle with this exact challenge: opening earlier or offering extended hours may seem necessary, but without data-driven insights, it’s hard to know if it’s truly justified. Staffing costs can be significant, and small adjustments can lead to meaningful savings.
Step-by-Step: How AI Can Help
Sample Output
Sunday, May 4: 5 visits
Recommendation: Open at 11:00 a.m. instead of 9:30 a.m.
The Results: Data-Driven Decisions
- Early weekend hours can be confirmed as underutilized or overstaffed
- Staffing adjustments can be implemented strategically
- Financial Impact: ~$150 per weekend × 15 weekends = $2,250 potential savings
This demonstrates how clubs can optimize operations, reduce unnecessary costs, and make confident decisions using data, all with tools already accessible to them.
Other Ways Clubs Can Leverage AI with Member Splash Data
- Attendance and Usage Trends: Identify peak hours and days for lessons, courts, and facilities. Adjust schedules and staffing to match actual demand.
- Program Participation Insights: Analyze lesson sign-ups, clinics, or events to see which programs are most popular. Generate reports highlighting underperforming programs.
- Revenue Optimization: Evaluate point-of-sale, merchandise, and add-on sales trends. Identify opportunities to increase revenue from high-demand items or services.
- Member Engagement Patterns: Determine which members are highly active and which are less engaged. Tailor communications, promotions, or incentives to increase retention and participation.
Why This Matters for Your Club
- Reduce wasted staff hours
- Improve budgeting accuracy
- Increase revenue opportunities
- Deliver a better experience for members
By combining Member Splash reporting with AI tools, clubs gain the power of fast, informed decision-making—without extra staff time or complicated manual analysis.
Take Action Today
You don’t need to wait for integrations or new software. Here’s how your club can start:
- Export a CSV report from Member Splash (check-ins, visits, lessons, or sales).
- Upload it to your preferred AI tool (ChatGPT, Claude, etc.).
- Ask clear questions and get actionable insights in minutes.
- Start small—analyzing weekend attendance, lesson participation, or merchandise sales—and watch your club benefit from smarter decisions and measurable savings.
