Our Story – Member Splash
About Member Splash
16 years in the industry
Built by pool people,
for pool communities.

Member Splash wasn't built in a boardroom. It was born poolside — by a family that grew up in swim clubs, managed them, and built software specifically for them.

470+Clubs nationwide
30+ statesServed
16 yrsOperating
95%Client retention
💡 The origin moment
"In 2010, my brother — owner of Pool Personnel in Montgomery County — told me exactly what his clubs needed. We built this for him first."

— Member Splash Founder, Jamie Currie

We didn't research the pool industry. We came from it.

🏊Jamie Currie — lifeguard, pool manager, then web developer
📋John Currie — owner, Pool Personnel, Montgomery County MD
🌊One club's registration problem → 470+ clubs across 30+ states
470+ Clubs Nationwide
16 Years Operating
Swim & Tennis Clubs
95% Client Retention
30+ States Served
$119M+ Processed
Family-Run Business
Poseidon AI — 12 Tools
Feedback-Driven Development
Real Pool DNA
470+ Clubs Nationwide
16 Years Operating
Swim & Tennis Clubs
95% Client Retention
30+ States Served
$119M+ Processed
Family-Run Business
Poseidon AI — 12 Tools
Feedback-Driven Development
Real Pool DNA
470+
Clubs on platform
across 30+ states
$119M+
Payments processed
last season
16 yrs
Operating and
improving every season
95%
Client retention — a
byproduct of listening
12
Poseidon AI tools
built for aquatic clubs
Where it began
From poolside to platform

Growing up in Montgomery County, MD, Member Splash founder Jamie Currie was a lifelong pool kid. Summer days started with swim practice and ended with the guards insisting the pool was closing and he had to go home. Soon enough he was a lifeguard himself, and eventually he was managing a dozen clubs in MD and DC during summers home from college.

His brother, John Currie, followed the same path — then went a step further, buying out the pool company he worked for. As owner of Pool Personnel, John provides complete pool management and staffing to clubs throughout the county.

In 2010, John approached Jamie — by then a web developer running his own shop in southern California — about helping one of his clubs shift registration and dues payments online. Neither one realized it at the time, but Member Splash was born.

What sets Member Splash apart is our commitment to listening. Each season concludes with a comprehensive survey where partner clubs share their experiences, challenges, and ideas. This direct feedback loop drives our development roadmap — every new feature exists because a volunteer board member told us it would make their life easier.

The family behind it
Jamie Currie — founder, lifeguard, pool manager, then web developer. Built the first version for his brother's club as a favor in 2010.
The first client
John Currie, owner of Pool Personnel, Montgomery County MD. His request — move registration online — became the blueprint for what's now used by 470+ clubs.
Why 95% of clubs stay
Our retention rate isn't a number we advertise — it's a byproduct of actually listening. Every season ends with a comprehensive club survey. Your input shapes what we build next.
One market, served exceptionally well
We don't serve general recreation or HOAs broadly. Swim clubs, tennis clubs, and pool management companies — we know your world inside and out.
How we grew
Evolution and expansion

What started as a simple registration system grew steadily — driven by real clubs, real feedback, and a commitment to building what actually works.

2010
Member Splash is born

John Currie asked his brother Jamie to help one club shift registration and dues payments online. A one-off project turned into something much bigger.

2010–2011
First season enhancements

The simple registration system expanded to handle front desk check-in and bulk email communication. Word started to spread among neighboring clubs.

2012
Early traction

A board member from another pool spotted the system at a swim meet and reached out. A project with potential was becoming a real platform.

2013
Full-featured platform

Webcam check-in, full attendance and payment reporting, Excel/CSV exports, and support for a wide range of pricing plans. In use at 10 clubs and growing year-round.

Today
470+ clubs strong

Member Splash now serves 470+ clubs across 30+ states with a 95% retention rate — running on enterprise-grade infrastructure with Poseidon AI and new features every season.

Today
Built for your success

We serve one market — and we serve it exceptionally well. When you work with Member Splash, you're working directly with the team that built it.

👥
Family-run — you talk to the people who built it

When you call Member Splash, you reach the founders and core team — not a call center. The people who built the platform are the ones who support it.

🤝
Built for volunteer boards

Pool boards run on volunteers with day jobs. We work around board schedules, not the other way around — and we design for anyone, no tech background required.

🔄
Feedback-driven development

Every season ends with a comprehensive survey. Your input directly shapes what we build next — not market trends or investor priorities.

🏗️
Enterprise-grade infrastructure

Daily on- and off-site backups, always-on uptime, and tight MailChimp integration — including a standalone WordPress plugin in MailChimp's program.

🤖
Poseidon AI — 12 purpose-built tools

Built on 16 seasons of real club data. Revenue forecasting, membership analytics, board reporting, and more — woven throughout the platform, not bolted on.

🌊
Real pool DNA

Our founders grew up at pools, worked at pools, and managed pools. We didn't stumble into this industry — we came from it, and it shows in every feature we ship.

What we stand for
We don't build in a vacuum

Every feature we've ever shipped came from a real request by a real club. Here's what drives everything we do.

👥
Family-run, member-focused

When you work with us, you're working directly with the founders and core team — people who genuinely care whether your season runs smoothly.

🎯
Focused expertise

We serve one market and serve it exceptionally well. Swim clubs, tennis clubs, and pool management companies — we know your world inside and out.

🤝
Built for volunteers

Pool boards are run by volunteers with day jobs. We're flexible, responsive, and we design our platform to be manageable by anyone — no tech background required.

🔄
Feedback-driven development

Every season ends with a comprehensive survey. Your input directly shapes what we build next — not market trends or investor priorities.

🏗️
Always improving

New features and improvements roll out steadily year-round. Member Splash today is better than it was last season — and next season will be better still.

🌊
Real pool DNA

Our founders grew up at pools, worked at pools, and managed pools. We didn't stumble into this industry — we came from it.

Ready to see Member Splash
in action?

Join 470+ clubs across 30+ states. Watch guided video demos of our most popular features — or schedule a live walkthrough with our team.

Family-run since 2009 470+ clubs on platform 95% client retention Poseidon AI included 16 years of club data