Keep the Splash Going: Fun Ways to Engage Members All Year Long!

For most swim and tennis clubs, the season officially winds down in September, and many members quietly fade into the off-season until the next spring. But what if your club could turn these quieter months into an exciting opportunity to stay connected, foster community, and even grow membership? With Member Splash, clubs can maintain engagement year-round by leveraging powerful tools that make communication, events, and interactive activities simple and fun. From seasonal newsletters to online challenges, early registration campaigns, and interactive member polls, the off-season doesn’t have to be quiet—it can be your club’s most strategic time of the year.

Seamless Communication

Send targeted newsletters, announcements, and reminders directly to members. Keep everyone informed about upcoming events, registration dates, and off-season activities.

Interactive Member Engagement

Use online forms, polls, and surveys to involve members in decision-making, track progress on seasonal challenges, or collect feedback for future programming.

Event Management Made Easy

Create and manage off-season events, contests, or virtual challenges with ease. Member Splash simplifies registration, tracking, and communication for every activity.

Online Registration & Incentives

Encourage early registration for the next season, offer special off-season promotions, or run referral programs to keep membership growing even when the club is quiet.

Track Engagement & Progress

Monitor participation in off-season activities, virtual challenges, and member interactions. Member Splash reporting tools give you insights to keep your club thriving year-round.

With the right tools and creative planning, your club’s off-season can become a time of excitement, anticipation, and stronger community bonds. Member Splash makes it easy to keep your members engaged, connected, and ready for an amazing upcoming season.

September 🍁

  • Send end-of-season thank-you emails highlighting summer events.
  • Create a “Memory Wall” where members submit favorite club photos via Member Splash forms.
  • Share sneak peeks of off-season improvements.
  • Offer early registration or renewal incentives for next season.

October 🎃

  • Organize a Halloween-themed event or photo contest.
  • Share fall activities: pumpkin decorating, costume challenges, trivia.
  • Host a “Monster Match Challenge” online.
  • Decorate newsletters or website with seasonal graphics (spider webs, bats).
  • Launch a themed social media challenge with prizes or recognition.

November 🦃

  • Send appreciation messages and early renewal reminders.
  • Highlight volunteer or community outreach events.
  • Partner with a local charity for a “Swim & Serve” initiative.
  • Share behind-the-scenes off-season prep content.
  • Invite members to submit memories or testimonials.

December 🎄

  • Post holiday greetings and winter tips.
  • Host a “12 Days of Club Cheer” with mini-challenges, trivia, or videos.
  • Include festive graphics like ornaments or holiday lights.
  • Encourage members to submit holiday photos or stories.
  • Offer gift certificates or special holiday promotions.

January ❄️

  • Send New Year’s messages and membership reminders.
  • Share club improvement updates or plans for the upcoming season.
  • Launch a “New Year’s Resolution Challenge” for swimming, tennis, or fitness goals.
  • Track member progress online via Member Splash forms.
  • Offer a fun “Winter Skills Challenge” to encourage virtual participation.

February ❤️

  • Promote Valentine’s-themed referral programs.
  • Launch a “Pair-Up Challenge” with mini skill competitions.
  • Share themed photos or videos on social channels.
  • Offer small prizes or recognition for participating teams.
  • Include interactive polls or quizzes for members online.

March 🌱

  • Share spring preparation updates: facility improvements, staff intros, and schedule highlights.
  • Launch a “Spring Into Action” online skill challenge with trackable goals.
  • Highlight volunteer opportunities for early-season preparations.
  • Encourage members to submit ideas for new programs or events.
  • Offer a sneak peek of early-season activities, competitions, or clinics.

April 🌸

  • Promote early-season registration and orientation events.
  • Host a “Design the Season” contest asking members for input on new activities or programs.
  • Share behind-the-scenes content: court maintenance, pool prep, staff intros.
  • Encourage interactive engagement on social media: polls, quizzes, or photo submissions.
  • Offer previews of new programs, classes, or tournaments for the season.

May ☀️

  • Celebrate opening day with welcome events and mini-tournaments.
  • Share live updates or photos for members who cannot attend.
  • Host a “Welcome Back Challenge” — track early-season participation online.
  • Run interactive polls or contests to vote on new program ideas.
  • Encourage members to connect via Member Splash forms and online communities.

Turn the Off-Season into Your Club’s Most Exciting Season

From September through May, there are countless opportunities to keep your members engaged, connected, and excited for the upcoming season. By combining creativity with the right tools, clubs can turn traditionally quiet months into a time of interaction, anticipation, and community building. Whether it’s a seasonal challenge in October, a holiday-themed contest in December, or a spring registration campaign in April, every month offers a chance to strengthen bonds and maintain excitement.

Member Splash makes it easy to implement these strategies seamlessly. Send targeted newsletters, host virtual challenges, collect member submissions, and track engagement—all from one platform. Clubs can stay organized, keep members informed, and foster a sense of belonging, even when the pool is closed or courts are quiet.

Ready to explore how your club can make the most of the off-season? Here are a few resources to help you get started:

  • Feature Overview – Explore all the tools Member Splash offers to streamline communication, events, and member engagement.
  • Watch a Demo – See Member Splash in action and learn how it can simplify off-season engagement.
  • Member Mail Email Campaigns – Tips for sending effective newsletters, announcements, and event invitations.
  • Events Calendar 101 – How to organize, track, and promote events, contests, and challenges.

With a little planning, creativity, and the right platform, your club’s off-season can become a vibrant time of engagement, anticipation, and growth. Start today, and watch your community flourish all year long!