Club Tools Checklist for 2026: How Your Swim & Tennis Club Can Thrive During the Off-Season

For most Swim & Tennis Clubs, the calendar may say it’s fall, but that doesn’t mean the work stops. In fact, the off-season — when pools are closed, courts are empty, and members are away — is the perfect time to set your club up for a record-breaking 2026 season.
Whether it’s keeping your members engaged, planning next year’s events, generating revenue, or preparing your staff, the right tools can turn this quiet period into the most productive months of the year.
That’s where Member Splash comes in. From membership management to online payments, scheduling, reporting, communication, fundraising, and websites, Member Splash provides everything your club needs to thrive — even when your doors are closed.
Here’s the ultimate Club Tools Checklist for 2026, designed specifically for the off-season.

Keep Members Engaged While Your Club Is Closed

Use targeted emails, surveys, and short virtual events to maintain interest. Automation keeps your messaging consistent without adding staff workload.

  • Email Messaging: holiday greetings, wrap-ups, early-renewal offers.
  • Surveys & Polls: use integrated Gravity Forms to collect program feedback.
  • Membership Updates: facility improvements, virtual socials, announcements.
Scenario: Run a “Favorite Memory of 2025” contest via email—collect photos and stories to build buzz for 2026.

Generate Off-Season Revenue Without Opening Your Club

Sell gift cards, merch, and run fundraising campaigns — all online. Automated tracking simplifies reconciliation and reporting.

  • Gift Cards & Merchandise: holiday gifting and early-season prep.
  • Fundraising: raffles, auctions, and donation drives with automatic tracking.
  • Early Renewals: discount-driven renewals with automated reminders.
Scenario: Offer holiday gift cards for lessons—revenue arrives now and keeps members committed.

Plan Next Season Like a Pro

Build your 2026 calendar, pre-open registrations, and automate reminders so sign-up day is organized and calm.

  • Calendar Building: lessons, tournaments, camps, and social events.
  • Automated Notices: staffing notice, member reminders, program updates.
  • Early Registration: reduce chaos by letting families register months ahead.
Scenario: Pre-schedule swim meets and let families register early to lock-in attendance.

Website & Online Presence: Keep Your Club Visible

A strong site keeps members informed and helps prospects discover your club year-round. Integrated registration and calendars are essential.

  • Starter & Custom Sites: 5-page starter sites to 20-page custom sites available.
  • Online Forms: registrations, purchases, and inquiries processed while closed.
  • Integrated Calendar: show upcoming events, deadlines, and openings.
Scenario: Even when the pool is closed, a refreshed website showcases next season’s programs and merch.

Staff & Volunteer Management: Prep Without Stress

Assign roles, schedule training, and track pre-season tasks so your team hits the ground running when the season starts.

  • Training Schedules: onboard new staff and review policies.
  • Role-Based Access: limit access by responsibility.
  • Task Tracking: assign and monitor pre-season projects.
Scenario: Assign staff to update lesson plans and prepare materials — all tracked in the system.

Financial & Reporting Tools: Analyze and Strategize

Use reports to see what worked and what didn’t, then build a realistic budget and program plan for 2026.

  • Revenue & Attendance: program-level profitability insights.
  • Budget Forecasts: staffing, events, and capital planning.
  • Custom Reports: membership trends, fundraising results, and more.
Scenario: Discover high-demand morning lessons and shift schedules to match demand next year.

Off-Season Marketing: Keep Your Club Top-of-Mind

Email, social, and promotional landing pages keep prospects and members aware of what’s coming — and ready to sign up early.

  • Email Campaigns: early-bird promos and program highlights.
  • Social Integration: auto-share news, contests, and member spotlights.
  • Landing Pages: promote fundraising or special programs for conversion.
Scenario: Launch a “Get Ready for Summer 2026” campaign with new program highlights and early-bird pricing.

Integration & Automation: Save Time, Reduce Errors

Connect payments, calendars, and communications so routine tasks happen automatically — even while staff are offline.

  • Payment Integrations: automated receipts, tracking, and reconciliation.
  • Calendar Sync: staff and member calendars in sync with events.
  • Automated Follow-Ups: confirmations, renewals, and reminders without manual work.
Scenario: While staff are on holiday, Member Splash keeps payments processing and members informed automatically.

Member Experience: Keep Excitement Alive

Give members easy access to their information, collect feedback, and run online events that build community year-round.

  • Surveys & Feedback: collect ideas for programs and events.
  • Member Portals: invoices, schedules, and program info in one place.
  • Community Tools: contests, virtual socials, and member spotlights.
Scenario: Host a “Virtual Skills Challenge” with video submissions and early-bird rewards for winners.

✅ Turning Off-Season Into Opportunity

The off-season isn’t downtime — it’s prime time for planning, engaging members, boosting revenue, and setting your club up for a record-breaking 2026 season.
With Member Splash, you can:
  • Keep members engaged and excited.
  • Generate revenue while your doors are closed.
  • Plan, schedule, and automate for a smooth opening day.
  • Analyze past performance to make smarter decisions.
  • Streamline staff and volunteer management.
  • Enhance your online presence and marketing efforts.
Clubs that treat the off-season strategically are more successful, more profitable, and more organized. Use this checklist to ensure 2026 is your best year yet.