Using Merge Tags to Personalize Emails
When creating an email it is possible to insert merge tags that will personalize each email with certain information pulled from member accounts. Fields that are available to merge are:
- First Name
- Last Name
- Payment Status
- Account ID
- Account Login
Step 1: Compose your email
Click the Mailchimp tab in Member Splash and then Add New Email. Create your email. Basic instructions can be found here.
Step 2: Type your merge tags into the body of the email using the format specified
Type the merge tags using the following format: *|tag|*
For example, first name would be: *|FNAME|*
The List Management menu in the Mail Chimp plugin shows the merge tag for each field. Type the merge tag exactly as it appears between the two pipe symbols.