Using Merge Tags to Personalize Emails

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When creating an email it is possible to insert merge tags that will personalize each email with certain information pulled from member accounts. Fields that are available to merge are:

  • First Name
  • Last Name
  • Payment Status
  • Account ID
  • Account Login

Step 1: Compose your email

Click the Mailchimp tab in Member Splash and then Add New Email.  Create your email.  Basic instructions can be found here.

Step 2: Type your merge tags into the body of the email using the format specified

Type the merge tags using the following format: *|tag|*

For example, first name would be: *|FNAME|*

The List Management menu in the Mail Chimp plugin shows the merge tag for each field. Type the merge tag exactly as it appears between the two pipe symbols.