📲 Why Smart Clubs Use Waivers for Growth, Not Just Coverage
At most clubs, waiver forms are a standard part of the guest check-in process. Guests come in, fill one out, and move on with their day. Simple enough, right?
But what if we told you that your waiver could be doing way more than just covering your legal bases? With the right setup, that simple form could double as a marketing tool, help you track guest attendance patterns, build future membership lists, and even generate extra revenue. Yep — it’s possible, and it’s easier than you think.
Imagine this: a sleek, dedicated waiver station at your club’s entrance, featuring a tablet with your custom waiver form loaded up and ready to go. Not only does it look professional and organized, but it also gives you an easy, seamless way to gather valuable guest information every time someone visits.
And here’s the real kicker — those guest details you collect (like names and emails) aren’t just sitting in a file somewhere. You can instantly sync them to a Google Sheet or display them in a private, board-member-only view with tools like GravityView. From there, you’ll have a growing list of warm leads to reach out to for trial memberships, last-minute summer passes, or even an exclusive waitlist as your club fills up.
Think of it as turning a basic guest sign-in requirement into an ongoing membership growth strategy.
Let’s break it down.
📋 Set Up a Waiver Station at the Club
One of the simplest ways to collect waivers is by setting up a tablet or device at your club’s entrance or front desk. With Member Splash’s Gravity Form Waiver Template, you can display your waiver on a tablet, and set it up to automatically redirect back to the waiver page after each submission. That means the device is always ready for the next guest — no staff intervention needed.
✨ Pro Tip: You can preview a sample waiver with a redirect here: Guest Waiver Demo Form
🛡️ Waivers Protect Your Club — And More
Obviously, waivers are there to help protect your club from liabilities and lawsuits. But beyond legal peace of mind, each waiver submission can collect marketing gold: guest names and emails.
With the Google Sheets add-on for Gravity Forms or a GravityView table display embedded on a private, board-member-only page, you can easily access and organize this valuable contact data.
📈 Turn Guest Visits Into Membership Opportunities
Once you have that guest information, use it strategically! Here’s how:
• Create a Target List
Build a list of interested non-members you can market to for next season’s memberships — or place them on a waitlist and collect deposit revenue.
• Offer Limited-Time Memberships
Use your Visits Reporting from the Check-In Screen to identify historically slower months. Then offer exclusive “August-Only” or 1-Month Trial Memberships to guests who’ve signed waivers earlier in the season.
• Build a Waitlist and Create Demand
If your club is nearing capacity, these guest submissions can help fill a waitlist. Not only does that give you a list of potential future members, but it also creates a sense of demand that encourages early renewals and faster new sign-ups.
📚 Bonus: Grab a Waiver Template
Not sure where to start? No worries — we’ve got you covered.
Setting up a waiver form doesn’t have to be complicated or time-consuming. Our Gravity Forms Template Library is packed with ready-to-use waiver forms designed specifically for clubs like yours. Whether you need a simple guest waiver or a more detailed form with custom fields, it’s all there and easy to customize.
With just a few clicks, you can:
• Load a pre-built waiver form right into your Member Splash system.
• Add or tweak fields to match your club’s policies.
• Set up redirect links so your waiver station refreshes automatically for the next guest.
And if you’re a visual person — check out the image below. That’s a peek at our Template Library in action, with the waiver form ready to go. It’s designed to save you time, cover your liability needs, and open up a whole new way to connect with potential members.
So why wait? Grab your template, drop it onto a tablet, and start turning those guest visits into opportunities today.
🎉 Final Thoughts
Who knew a waiver form could be your club’s secret marketing weapon? What used to be just a liability checkbox is now your chance to capture leads, track guest visits, and build a waitlist that actually makes you money. The best part? It’s easy, it’s smart, and it’s already waiting for you inside Member Splash.
Every guest that signs your waiver is more than just a signature — they’re a future member, a trial pass candidate, or the next person on your waitlist. With a simple waiver station setup and a redirect link, you’ll have a steady stream of marketing contacts and fresh membership opportunities right at your fingertips.
Smart clubs are doing it. Now it’s your turn.
👉 Set up your waiver station this weekend, turn those guest check-ins into golden opportunities, and watch your club’s community — and bottom line — grow. Don’t let another season slip by without making this move.
