End of Season Checklist for Swim & Tennis Clubs: Preparing for 2025 with Member Splash

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End of Season Checklist for Swim and Tennis Clubs: Preparing for 2025 with Member Splash

As the summer season winds down, swim and tennis clubs are at a pivotal point: the end-of-season review. This is the time to reflect on the past season’s performance, assess financials, and plan for the year ahead. By following a detailed checklist and utilizing the robust features of your Member Splash system, your club can transition seamlessly into the offseason and set the stage for a successful 2025. Here’s a comprehensive End of Season Checklist, including industry best practices and how Member Splash can support your club’s preparation.

1. Industry Best Practices for End of Season Checklists

To ensure a thorough review, it’s important to incorporate the best practices that successful swim and tennis clubs follow at the end of the season:

  • Conduct a Full Facility Audit: Inspect pools, courts, and common areas to identify any maintenance needs, ensuring everything is in top condition for next season.
  • Member Satisfaction Surveys: Use Gravity Forms in your Member Splash system to create and distribute surveys, gathering feedback from members about their experiences. Analyzing these results can help you improve and plan next year’s offerings.
  • Staff Performance Reviews: Evaluate staff performance to guide rehiring decisions and identify training needs for the upcoming season.
  • Event and Program Review: Review the success of various programs, classes, and events held during the season. Use this data to refine your event calendar for 2025.

Incorporating these best practices ensures a comprehensive and effective end-of-season review.

2. Run Comprehensive Financial Summaries

A cornerstone of the end-of-season process is a thorough financial analysis. Member Splash simplifies the task of generating detailed financial summaries that give you a clear picture of your club’s fiscal health.

  • Income Overview: Generate reports categorizing all income streams, including membership dues, guest fees, and event revenue.
  • Expense Tracking: Review all recorded expenses to ensure accuracy and completeness, including any outstanding payments.
  • Profit and Loss Statements: Create P&L statements to assess overall profitability, which will be crucial in your upcoming 2025 budget meetings.

With these financial summaries at hand, your board can make informed decisions that will shape the financial strategy for the next season.

3. Review Weekly Visit Reports

Understanding member engagement is key to planning successful future activities. Member Splash enables you to generate detailed weekly visit reports, providing valuable insights into member participation throughout the season.

  • Member Activity Analysis: Identify attendance patterns, noting which weeks were most and least popular. This data can guide scheduling decisions for next season.
  • Event Success: Analyze attendance at special events, tournaments, and classes to determine which were most successful. Use this information to optimize your event offerings in 2025.
  • Member Feedback: Consider using Gravity Forms within Member Splash to create surveys that gather member feedback on their experiences. This combined with visit data gives a comprehensive view of member satisfaction.

By reviewing these reports, you can ensure your club continues to offer engaging activities that meet members’ expectations.

4. Analyze Point of Sale (POS) Reports

The end of the season is the perfect time to review your Point of Sale (POS) data, including sales from concessions, merchandise, equipment rentals, and other transactions processed through Member Splash.

  • Top-Selling Items: Identify popular products to help with inventory planning for next season.
  • Sales Trends: Look for patterns in sales, such as peak purchase times or popular items during specific events, to optimize your sales strategy.
  • Inventory Management: Review sales item volume to prevent overstocking or understocking next season, which helps manage costs and maximize profits.

These reports provide the insights needed to make informed decisions about inventory and sales strategies for the next season.

5. Prepare for the 2025 Season Budget Meetings

With your financial summaries, visit reports, and POS data in hand, you’re well-prepared for the upcoming budget meetings. Here’s how to leverage this information:

  • Budget Forecasting: Use your financial data to forecast income and expenses for 2025, taking into account factors like membership growth and new revenue streams.
  • Investment Decisions: Data from your visit and POS reports can support decisions on where to allocate funds for improvements or expansions.
  • Set Financial Goals: Establish clear financial targets for the 2025 season, whether it’s increasing revenue, reducing costs, or achieving a specific profit margin.

By coming to budget meetings with detailed, data-driven reports, you’ll be well-equipped to guide your club’s financial planning for the year ahead.

Conclusion

The end of the season is a critical time for swim and tennis clubs. By following this checklist, incorporating industry best practices, and utilizing the powerful tools available in Member Splash, your club can close out the season smoothly and set a strong foundation for 2025. Preparing now ensures your club is ready to thrive in the coming year.